Bringing Personality Back To The Web | Vitaly Friedman | Smashing Magazine Co-founder

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Vitaly Friedman, Co-founder of Smashing Magazine, shares his strategy on how to bring personality back to web design and making experiences more humane while having a higher ROI. He digs into the shady world of privacy and reveals dirty e-commerce tricks to watch out for, at Awwwards Conference New York.

"In the Terms and Conditions they have a clause where you agree to sign your firstborn child to them for the duration of eternity right, because nobody reads these Terms and Conditions, people can write whatever they want in them."

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