The New York Times Storytelling Techniques for Brands | Graham McDonnell

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Graham McDonnell, International Creative Director at The New York Times, shares the techniques its in-house brand studio uses to create immersive interactive digital stories for a wide variety of brands, and how they deliver significant, measurable results, at Awwwards Conference New York

"A lot of clients come to us saying we want VR, a podcast, or augmented reality, we always go back to them with the same answer, because it's really important to figure out the story first and then how to tell it afterwards, even in the word itself "story" comes before the "telling" so it's really important before you start thinking about the execution, what is the message?

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