Building Modern Fashion Brands in a Digital World | B-Reel Creatives | Pieter Konickx & Suchi Ahuja22:49 220 views 100% Published 3 months ago
Suchi and Pieter are a multidisciplinary creative team with a knack for creating digital campaigns and experiences. Currently transitioned from B-Reel in London to NYC, the duo’s worked with brands such as Fenty, Nike, Converse and Gorillaz - for whom they created a mixed reality app, winning them numerous prestigious awards including Cannes Lions, Clios, Eurobest, FWA and BIMA.
In an increasingly digital fashion world, design has become an ever more important aspect which is particularly true for brands like Rihanna's luxury fashion house FENTY that are going against industry tradition of having physical stores and instead only doing online distribution. What Pieter and Suchi would show is how to build modern fashion brands and revolutionize the shopping experience through design.
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