Agility is Inefficient • Klaus Bucka-Lassen • GOTO 2021

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This presentation was recorded at GOTOpia Chicago 2021. #GOTOcon #GOTOpia
http://gotochgo.com

Klaus Bucka-Lassen - Agile Consultant with 20+ Years Experience

ABSTRACT
Admittedly that was a bit of a click-bait title, but it is not too far from the truth. Agility is mainly about effectiveness. Yet, most corporations that are striving to become agile these days, do it for another reason, namely to become more efficient.
But focusing on efficiency is extremely dangerous!
Big companies that were praised for their extreme efficiency have gone bust or at least lost a lot of market share in the recent past. Certain management consultancies continue to sell their customers the same good old formula and advise them to become more efficient by optimizing their cost structures. These organizations, therefore, continue to build the same products, just cheaper. But people don't want those products anymore. Blockbuster, Nokia, Blackberry, text messaging, the taxi industry, local coffee shops, newspapers, Myspace, and many more are well-known examples.
In this talk, Klaus will explain the difference between the two terms effectiveness and efficiency and show how focusing on the latter can lead to multiple bad consequences that you will probably [...]

TIMECODES
00:00 Intro
05:49 Goal
06:33 Effectiveness vs Efficiency
14:37 First example
19:36 Second example
23:37 Third example
26:44 Fourth example
28:42 Four warning signs
35:13 The art of delivering twice the value in half the cost
35:37 Summary
36:47 Outro

Download slides and read the full abstract here:
https://gotochgo.com/2021/sessions/1765/agility-is-inefficient

RECOMMENDED BOOKS
Subramaniam & Hunt • Practices of an Agile Developer • https://amzn.to/2XjbWor
Uncle Bob • Clean Agile • https://amzn.to/3tpAqb5
Derby, Larsen & Schwaber • Agile Retrospectives • https://amzn.to/3hB4eNk
Jeff Sutherland • Scrum: The Art of Doing Twice the Work in Half the Time • https://amzn.to/2X4GQAD

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Video Credit
smugmacgeek: https://youtu.be/eywi0h_Y5_U
Passauer Neue Presse: https://youtu.be/wSklSKRkIpk



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