Digital Nudge • Fabio Pereira & Linda Rising • GOTO 2021

38:10 456 views 92% Published 3 months ago

This interview was recorded for the GOTO Book Club. #GOTOcon #GOTObookclub

Fabio Pereira - Author of "Digital Nudge" & Head of Open Innovation Labs in Latin America at Red Hat
Linda Rising - Author of various books & Computer Software Consultant and Professional

35,000. That's the average number of decisions a person makes every day. Have you ever wondered how many of these are digital decisions — ones made using technology like smartphones, wearables or laptops? How about decisions that computers, algorithms and artificial intelligence make for us?
The vast majority of our decisions are influenced by irrational and emotional factors. For decades, scientists have been studying so we can better understand how it is possible not only to predict but also influence decisions through interventions on the environment where decisions are made.
Learn more by diving into this GOTO Book Club episode with Fabio Pereira and Linda Rising.
The interview is based on Fabio's book "Digital Nudge":

00:00 Intro
03:22 Behavioral economics
04:38 35,000 decisions a day
08:00 The danger of digital nudging
10:35 Humans are highly irrational & biased
23:35 Technology has taken over our attention
31:39 Positive aspects of digital nudging
36:40 Outro

Read the full transcription of the interview here:

Fabio Pereira • Digital Nudge •
Daniel Kahneman • Thinking, Fast and Slow •
Thaler & Sunstein • Nudge •
Dan Ariely • Predictably Irrational •
Robert B Cialdini • Influence, New and Expanded •
Cathy O'Neil • Weapons of Math Destruction •
Nir Eyal • Indistractable •
Eckhart Tolle • The Power of Now •
Linda Rising • Design Patterns in Communications Software •
Linda Rising • The Pattern Almanac 2000 •
Linda Rising • The Patterns Handbook •
Linda Rising • Fearless Change •
Linda Rising • More Fearless Change •
#DigitalNudge #Leadership #Nudging #Programming #FabioPereira #LindaRising #Bias #BehavioralBias #BehavioralEconomy #Influence #Kahneman #Nudging #DigitalNudging #Nudge #Patterns #Decisions #35000decisions #Attention

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