Digital Nudge • Fabio Pereira & Linda Rising • GOTO 202138:10 456 views 92% Published 3 months ago
This interview was recorded for the GOTO Book Club. #GOTOcon #GOTObookclub
Fabio Pereira - Author of "Digital Nudge" & Head of Open Innovation Labs in Latin America at Red Hat
Linda Rising - Author of various books & Computer Software Consultant and Professional
35,000. That's the average number of decisions a person makes every day. Have you ever wondered how many of these are digital decisions — ones made using technology like smartphones, wearables or laptops? How about decisions that computers, algorithms and artificial intelligence make for us?
The vast majority of our decisions are influenced by irrational and emotional factors. For decades, scientists have been studying so we can better understand how it is possible not only to predict but also influence decisions through interventions on the environment where decisions are made.
Learn more by diving into this GOTO Book Club episode with Fabio Pereira and Linda Rising.
The interview is based on Fabio's book "Digital Nudge": https://amzn.to/3yhxJu9
03:22 Behavioral economics
04:38 35,000 decisions a day
08:00 The danger of digital nudging
10:35 Humans are highly irrational & biased
23:35 Technology has taken over our attention
31:39 Positive aspects of digital nudging
Read the full transcription of the interview here:
Fabio Pereira • Digital Nudge • https://amzn.to/3yhxJu9
Daniel Kahneman • Thinking, Fast and Slow • https://amzn.to/2XmJEtf
Thaler & Sunstein • Nudge • https://amzn.to/3CglrmX
Dan Ariely • Predictably Irrational • https://amzn.to/3lyDBd7
Robert B Cialdini • Influence, New and Expanded • https://amzn.to/3tL8GxB
Cathy O'Neil • Weapons of Math Destruction • https://amzn.to/3EO8Bi7
Nir Eyal • Indistractable • https://amzn.to/3EE3Pn9
Eckhart Tolle • The Power of Now • https://amzn.to/39yjS7r
Linda Rising • Design Patterns in Communications Software • https://amzn.to/2XsxDCg
Linda Rising • The Pattern Almanac 2000 • https://amzn.to/3kfgIfi
Linda Rising • The Patterns Handbook • https://amzn.to/3lxDPAS
Linda Rising • Fearless Change • https://amzn.to/3AfvyrK
Linda Rising • More Fearless Change • https://amzn.to/2Z3bYBh
#DigitalNudge #Leadership #Nudging #Programming #FabioPereira #LindaRising #Bias #BehavioralBias #BehavioralEconomy #Influence #Kahneman #Nudging #DigitalNudging #Nudge #Patterns #Decisions #35000decisions #Attention
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