User Adoption as Proxy for Business Benefit Realization • Troels Fleckenstein • GOTO 2021

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This presentation was recorded at GOTO Copenhagen 2021. #GOTOcon #GOTOcph
http://gotocph.com

Troels Fleckenstein - Expert in all Things Business, IT Development and Re-engineering

ABSTRACT
He leads business achievements with IT is the focal point throughout his past 25 years with multinational companies covering Vestas Wind Systems, Arla Foods, Fujitsu and Novo Nordisk [...]

TIMECODES
00:00 Intro
02:36 Why companies fail to get value from software
05:04 Less is more: https://youtu.be/1y32OpI2_LM
08:03 Adoption rate
09:27 Learn from 2 great innovations
14:43 Adoption is king
17:33 Adoption monitoring
24:12 Where to go from here?
26:32 Outro

Read the full abstract here:
https://gotocph.com/2021/sessions/1870/user-adoption-as-proxy-for-business-benefit-realization

RECOMMENDED BOOKS
Geoffrey A. Moore • Crossing the Chasm • https://amzn.to/3EutxLi
Geoffrey A. Moore • Zone to Win • https://amzn.to/37ZomXl
Geoffrey A. Moore • The Infinite Staircase • https://amzn.to/3uSHbEy
Geoffrey A. Moore • Inside the Tornado • https://amzn.to/3jRj3fu
Geoffrey A. Moore • Escape Velocity • https://amzn.to/38QpZqI

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