User Adoption as Proxy for Business Benefit Realization • Troels Fleckenstein • GOTO 2021

26:43 495 views 100% Published 2 months ago

This presentation was recorded at GOTO Copenhagen 2021. #GOTOcon #GOTOcph

Troels Fleckenstein - Expert in all Things Business, IT Development and Re-engineering

He leads business achievements with IT is the focal point throughout his past 25 years with multinational companies covering Vestas Wind Systems, Arla Foods, Fujitsu and Novo Nordisk [...]

00:00 Intro
02:36 Why companies fail to get value from software
05:04 Less is more:
08:03 Adoption rate
09:27 Learn from 2 great innovations
14:43 Adoption is king
17:33 Adoption monitoring
24:12 Where to go from here?
26:32 Outro

Read the full abstract here:

Geoffrey A. Moore • Crossing the Chasm •
Geoffrey A. Moore • Zone to Win •
Geoffrey A. Moore • The Infinite Staircase •
Geoffrey A. Moore • Inside the Tornado •
Geoffrey A. Moore • Escape Velocity •
#UserAdoption #Business #IT #Renewables #RenewableEnergy #Data

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