DM 18 • Medium • Every Product has a Voice • Benjamin Hersh

29:28 1222 views 100% Published 4 years ago

Apps and websites are littered with text, and when you read, you experience the words as if spoken. This voice is every bit as real as color or motion on a digital screen — it’s an illusion of our making, and it’s there to be designed. Words are often the most important design element in a product, but designers rarely handle them with the same care or conviction that we have for visual patterns. We can do better. In the spirit of Dieter Rams, Benjamin proposes a series of simple principles to help us design better with words. He finds lessons in neuroscience, fairy tales, and examples from his work at Medium. Theme: Be A Design Rebel



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