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Views: 645

Duration: 29:59

Published: 3 weeks ago

Speaker: Peter Smart

Human Centered Design | Fantasy Interactive Design Lead Peter Smart | Awwwards Conf Amsterdam

Peter Smart leads global design agency Fantasy Interactive and has shipped industry-shifting products for the likes of Netflix, UFC, Google, Facebook, Huawei, Twitter. In this talk he dives into some of Fantasy's most successful product launches, reveals how to create experiences that set new standards, and considers what it means to create products for humans not robots.

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Original video:
https://www.youtube.com/watch?v=AonZeJFsaxc